120: Double Your Hustle

Strategic Marketing Quadrant
During this episode, I talk about the Strategic Marketing Quadrant.  It consists of the 4 primary ways that you should be marketing your business.  The purpose is to take a multi-tiered approach to marketing your business.
Half of the quadrant is about building relationships.  This is where you interact with people and engage them.  The purpose of these strategies is to build trust.  The hope is that eventually, these individuals may be become customers.  When you think about it, we often buy from brands that we trust.
The other half of the quadrant is about leveraging third party platforms.  This is something that I have talked about when it comes to the t-shirt business and other business models.  While we don’t own these platforms they are a gateway to reaching more people.
Your Platforms
  • Blog Posts
  • Podcast Episodes
  • Email Newsletter
Face to Face
  • Host Meet Ups
  • Attend Conferences
  • Attend Networking Events
Third Party Platforms
  • Guest Blogging
  • Guest on podcast
  • Blogging on a 3rd party platform like Medium
  • Social Media
Paid Options
  • Social Media ads (Facebook, Pinterest, Twitter)
  • Sponsored post (blogs, Instagram, etc)
  • Podcast Ads
  • Pay Per Click Ads
Mentioned in this episode:

Sponsors

1004 – Visit www.startwithhatch.com/dtlyw

My Hustle Tees – Visit www.myhustletees.com to get your favorite hustle inspired apparel

Click here to learn how you can support the show at www.designthelifeyouwant.com/support-the-show

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